Driving Traffic to your Website

Lets talk about traffic to your website. How hard can it be to drive new business to your door via the internet?

Back in the early days of the internet, all you had to do to drive traffic to your website was place a few lines of code on your home page, at the top, and then submit it to free directories or search engines. Things have changed since then. Now search engine optimization and the promotion of websites has become a job in and of itself. Search Engine Consultants will help you find ways to bring your ideal customers to your site.

Before you leap into search engine optimization, set up a solid, strong foundation for your business. Design a plan, and the profile of your ideal customer. Be consistent with your advertising and “brand” your website and your company. Use the same motto, logo and colors everywhere on your site. Create policies that will engender trust in your customers. A newsletter privacy policy, a code of ethics and prompt and courteous customer service will help to establish your business.

Have your web master name your web pages using a keyword that you will supply, to help drive traffic to your website. Give added value on your site that will help your customers feel loyal to your company. This may include links to other sites, books and affiliate programs. You can also add script that allows visitors to bookmark or “favorite” your business site. Add a “recommend this site” link on your web site. With this link, a visitor to your website can email your link to a recipient who might appreciate it.

If you have certain pages on your site that are updated regularly, place a note somewhere on the page so that visitors will know that. They will be more likely to visit more often if there is new information there frequently. Join some web-rings, if you have the time. There is information pertaining to web-rings at Bravenet and WebRing.

On the web pages that are visited most, add a subscription box where visitors can enter their email address for updates, business announcements or e-zines. If your site is large, create a page for “What's New”, and have your web designer set up a visitors' “site map”, for easy navigation.

One of the most effective ways to drive traffic to your website will be search engine optimization, or SEO. Search engines seek out meta tags, headings and titles, so be sure that your website is “search engine friendly”.

Be sure to use keywords within the wording of every text page. This is especially important at sentence introductions and locations high up on your site page. Submit your site information to the search engines, so that they can locate your site. There are various ways you can submit your site.

Although it is time consuming, you can submit your site to search engines individually. Open a free email account for use when dealing with anything that is free on the internet. Two sites you can use to submit your site to search engines are Scrub the Web and Submit It. You can also pay for programs that will critique and submit your site.

http://www.moremarketingsolutions.com.au/

Until Next time

Jen