Have you thought about Press Release

Hi everyone. I hope you are all recovering from the festive season and looking forward to a bright and prosperous new year. Well it's back into the swing of things for me, with more ideas to get my business heard in 2010. Recently I started researching way's I could get the word out without it costing me a bomb and I thought about a the idea of press Release.

Well written press releases can help you to capture the attention of journalists, and will get your company good exposure. They aren't written directly to consumers or customers – rather, they are done for the purposes of journalists who may use them as part of a longer feature or story. Write your press release in a way that will tell your story the way you would like it to be told. Press releases are not just sales pieces, and if you write them in that way, they will go ignored. Your press release's points made, and the order you make them in, will help to tell the journalist how to develop them into a storyline.

Leads refer to the first paragraphs of press releases. They need to be strong, and they must communicate your message concisely and swiftly. The headline and your first paragraph should be written as though they could stand alone, so that if someone only reads those two elements, they would still understand what you're speaking about. You will provide pertinent details in the rest of the essay. Each journalist may see thousands of press releases in a given day, so you only have mere seconds in which you can grab their attention.

The print media is always looking out for good stories, so your press releases need to be newsworthy, not just factual. If you can understand why journalists would be interested in your story, that is your key to success. Write the press release as you want the journalist to read it. Press releases should be timely, and they need to tie into social issues or current events, wherever possible. Use a good angle and something that will grab a journalist's attention, and that is a good starting point for your press release.

Effective press releases answer all the pertinent questions (who, why, when, where and what), giving the journalist useful information about your company and its services, products or events. If your press release sounds like a sales pitch or an ad, throw it away and start over.

Management changes, new websites and company launches happen quite often, so they are not, in and of themselves, good stories. Concentrate on anything that makes your event or change unique and interesting. Make sure your press release makes the reader care about what's happening, and makes them want to read on. Concentrate your writing on the aspects that make your press release unique.

Be sure you use real stories regarding how your company solved a problem, or launched a product that helped fulfill a need in your community. Use real life examples to show the journalists the benefits of using your service or product. Use the words you need to tell your company's story, no less and no more. Make each word count, and make the overall press release flow smoothly.

Speak in plain English in press releases. Limit the amount of industry specific jargon you use, because those are only understood by others in the same business as you. Press releases should appeal to all readers, not just those in the same field as your company.

http://www.moremarketingsolutions.com.au


Carp diem

Jennifer